L.I.I.A.R-Kerrang

Language- The content of the magazine includes cell lines to tell the audience the stories that will be inside of the magazine which may entice them to buy the magazine. The genre of the magazine is rock, this is shown by the common use of the colour black which connotes a rock theme, the colour red which connotes danger and the colour white to contrast against these two colours to make it stand out. The font of the masthead is a particular convention of this magazine as it is the same on each issue, and the font itself gives the effect of shattered/smashed writing. The main image takes up most of the page and even overlaps the masthead a little bit. However the cell lines overlap the main image to make them more clearly visible to the reader. The layout is a similar convention to many magazines of this genre with a skyline and a footer, a main central image and cell lines on one or either sides of the main image. The models seem to be looking directly at the camera but it's difficult to see because the majority of them are wearing sunglasses. Looking directly at the camera makes the reader feel like they're looking at them which directly entices them.

Ideology- The attitude of the magazine is generally perceived as careless and fun, the main image usually gives the impression that the various bands and artists are having a good time because they're smiling and laughing, as shown above. This magazine keeps up to date with modern trends because people who read this magazine are usually attracted to it because of the band/artist featured on the front cover, for instance, people wouldn't buy this magazine if a picture of Justin Bieber was featured on the front because it wouldn't connote the same message as usual and the conventions of the magazine would have been breached.

Institution- The company is clearly Kerrang, which is a well known, established brand. The fact that this brand is so well known would be an obvious source of profitability. The advertisement of this product would also be a key area to enhance sales, in order to appeal to the correct target market the company would have to advertise on television, radio and through social networking sites because these methods of advertisement all contribute to the daily events that this target market undertake. Advertising in the newspaper would attract few customers because not many people of this target audience read newspapers.

Audience- The product is targeted at people who are interested in this genre of music mainly teenagers and early 20's, maybe some older or younger but not as common in these age groups. The models on this particular cover may entice boys who like them or want to be like them or girls who like the music or like the look of this band. The design is quite chaotic and possibly clustered but this reflects the genre of the magazine well because the people featured in it may have the same characteristics as the magazine itself. For example, the difference between this magazine and 'Hello!' is that the people featured on it aren't airbrushed to unrealistic perfection, whereas in 'Hello!' the models are all unrealistic and they set false ambitions for readers.

Representation- The colours, as mentioned earlier, reflect the genre of the magazine perfectly, black connotes death, red connotes danger and white contrasts these colours to make it easier to read. The main image shows a front man holding a chain which also reflects the genre of rock well because they are often perceived as almost violent in the way that their music sounds/is played. The black clothing is seen as a rock portrayal because usually people who listen to the music, who would be the specific target market for this magazine, would wear black on one garment of clothing or another. The magazine as a whole entices a customer because the main image is the first point of eye contact and the band are looking at you so makes you feel like you are involved just from looking at it, also the cell lines would entice a customer because the stories featured in one would be relevant and may make people want to read and finally the skyline and the footer which include extras that would entice a customer further.