Language- The content of this magazine is quite obvious in that the main image is clear and the headline is also clear and overlaps the main image so is the first point of eye contact. The colours, just like Kerrang, are red which connotes danger and black which connotes death which both reflect the rock genre well. Also there is a tear design down the centre of the magazine and also the word 'WAR' accompanies the connotations of the colours used. NME as a magazine usually appeals to Indie rock fans, however this issue expands further because My Chemical Romance and Panic! At The Disco, are pop punk bands so this issue would appeal to further than just Indie Rock fans. The models are placed on opposite sides of the magazine so this reinforces the headline 'War on Emo' this would also attract customers because everyone loves an argument in the press, it is a main story for people to be intrigued in. The models are not looking at the camera so the desire for customers to be drawn in by eye contact is not there but this is reinforced by the headline.
Ideology- The attitude again is quite careless and unorganised which attracts the correct target market for this genre. It keeps up to date with modern trends because the clothes that the front men are wearing are trendy and would appeal to the target audience of the average age of an NME magazine reader which is 25 years old. Also these clothes could be what the audience want to wear or find attractive on a person. 70% of NME readers are male so they could want to look and dress like the front men, on this particular front cover. This magazine would appeal to probably more working class people than anyone else as there are two cluster groups which are: Young Socialites who go to gigs and live events and First Time Earners who still go to gigs because music is a vital part of their lives.
Institution- NME is a well known, established brand which is an obvious source of profitability, however in order to reach the target market of the target audience, they would need to promote the magazine to ensure that people see it. According to the NME Reader Profile the NME readers' favourite TV Channel is Channel 4, their favourite newspaper is The Guardian and 95% have access to the internet. Therefore advertising in these places would be a good source of profitability because the target audience would see the advertisements and would then go out and buy the magazine.
Audience- The average age of NME readers is 25, 70% of readers are male and the other 30% are female. This would give the magazine editor an idea of how they should advertise/market the product in a way that would appeal to the target audience in order to enhance profitability. The design is quite similar to that of Kerrang which is a kind of clustered design which reflects the personalities and genre of the bands/artists and the magazine itself.
Representation- The colours again connote danger and death and the word 'War' accompanies these colours well because danger and death both belong to the semantic field of war. This confirms that the magazine is quite well thought about because the language of the cover show similar connotations to one another. Both front men are wearing black which is a typical gothic colour to reflect what the readers would wear. Also when someone sees a sub heading such as 'Whose side are you on?' It makes them want to read about what it's actually about and what is happening. Both front men have their arms in the air as if they are protesting or something. This could entice the target audience because they want to hear both sides of the story.
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