two shot

Two-shot: This shot gives the image of two people, which gives the connotation of two shot. This shot sets a scene, while keeping characters involved which gives the audience more to take in from one scene. For example in this shot, there are two main characters, who look like they're at a black tie themed party, it looks to have a theme of calmness, however the two characters look slightly awkward in themselves.

Even more shot types

Extreme close up- This gives the audience even more detail than just a close up itself because it shows whatever the institution wants you to focus on as an audience. Just as the function of a close up is to engage the audience on the emotion of a specific character, the extreme close up shows the same function. 

More examples of shot types

Mid-shot- This shot goes approximately down to the waist and captures actions well. For example in this picture it is clear that the model is playing basketball, because the shot has the basketball in it and also she is wearing a basketball top. However if this shot was a close up then we as the audience wouldn't have any idea what was going on in the picture.














Over the shoulder shot- This shot keeps both characters in focus but engages the audience in the conversation or scene. Makes the audience feel involved.

Examples of Shot Types

Medium close-up- This is an example of a medium close-up, from the shoulders up. This is different from the close-up shot because it includes the shoulders and the neck whereas a close-up involves only the face for example.

Close-up- This is an example of a close-up shot which is clear because the shot is very close to the actresses face and her face dominates the shot completely. The close-up shot engages with emotion well because when the face is the dominant of the shot the emotion is the only thing keeping interest.

L.I.I.A.R

L.I.I.A.R
       Language- The theme of the magazine is showing that college is fun because the model is making eye contact with the potential audience and she is smiling. The model is blonde and looks like a cheerleader which entices readers to read the magazine. The model is placed centrally which makes it a first point of contact for the potential reader. The purpose of the magazine is quite obviously to entice the reader to buy the magazine. The message that the magazine connotes is that even the cheerleaders enjoy college even when they're not just cheerleading but also in their lessons as well. The purpose of the magazine would be to show young adults that college can be enjoyable and people want to attend in order for it to be enjoyable and educational for them. The sell lines, for example would show the reader what happens in college that they may be interested in or things that may help them not to get into the wrong crowd. The colour theme is mainly red, which is bright and connotes passion in this context giving the impression that the model is passionate about attending college and would like everyone to have the same view.
       Ideology- The attitude of the magazine comes across as a happy and smiley emotion which for many is a direct way of enticing students to go to college and enjoy it while they're there. The belief seems to be again that even cheerleaders can enjoy attending college in their lessons as well as going to cheerleader practice. The models clothing seems to keep up to date with modern trends well because of not only what she's wearing but how comfy she looks in what she's wearing. The model also looks very classy in what she is wearing which is a change from the stereotype of a cheerleader which would also entice people because they wouldn't be judged on what they wear. Another dominant colour is the green in the background which is a neutral colour to add to the casual attitude to college and what people wear and how they act with others.
       Institution- The magazine itself is the main institution and uses the model and the sell lines to entice the reader keeping their best interest. 'She's 15 and Pregnant' for example attracts the reader to buy the magazine because that is the sort of story that people, especially teenage girls would want to read, because the gossip is what sells a lot of magazines so the institution has used ideas from elsewhere in order to improve this magazine in a way that would attract the target audience. The sell lines would be the main feature of profitability because the sell lines are usually what sell the magazines for example in another magazine such as 'Closer' the sell lines about celebrities and the gossip about the drama that goes on between them are what sells the magazine because a customer would want to read about this drama and would therefore buy the magazine and if they think the story is good the company may get repeat custom from the audience.
       Audience- The product is specifically aimed at teenage girls who preferably go to college. I have come to this conclusion because the sell lines seem to be specifically targeted at teenage girls such as 'Avoid sleeping your way to the top' this seems to be aimed at girls because it is more frowned upon when girls have slept with a number of people than it is with boys. the model herself is young so people included in the target audience may be able to relate to her in some way so they would be attracted to the magazine in general. The design is fairly neat which reinforces the fact that you need to be organised in college in order to be able to revise to get the best grades. However the layout also shows a relaxed manor which is also a key thing to be in college in order to get the grades that someone wants. The model is in a relaxed position as well and the emotion that she is showing also looks very real and calm.
       Representation- The colours used on the magazine are fairly neutral and the background is a general background that looks particularly like a field which also indicates the fact the model is maybe a cheerleader. The main story is 'A new kind of balancing act' which also emphasises the cheerleader stereotype. The model is making eye contact with the potential audience which creates an element of involvement with the reader. The positioning of the conventions are expectant as with the other magazine covers that I have analysed. Overall the magazine is a good example of enticing the specific intended target audience because of the positioning and language of the magazine as a whole. Also the way it links effectively with the conventions and the reason the magazine has been published for example the background and the models passion which is assumably cheerleading.

College Magazines

L.I.I.A.R
     Language- The theme of the magazine is obviously sport. The content of the magazine is stories such as team reviews. The colours used are mainly black, red, white and blue, this appeals to mainly the male population rather than female. The front cover shows basketball players during the game which would also attract the male population. The models are placed one in front of the other in a medium close-up shot, however the one that is behind the other is slightly larger than the other which creates a depth and different setting. The main heading is '350 Team Reviews' which would entice anyone who is interested in basketball teams and would like to find out whereabouts in the statistics these teams are currently playing at. The background is white which allows the models to stand out more, especially the model in blue because blue and white are completely different and therefore stand out against each other. The models look very serious and very committed to the game that they are playing which gives the audience a clear view on how seriously they take their favourite sport.
       Ideology- The attitude shown looks particularly serious and focused on the end result, just as sports people are, focused on being successful and competing to their best ability. This magazine is clearly American because the outfits that the models are wearing show American places and also the cell line that includes team reviews states American teams. Another reason the American prejudgment has been used is because of the word 'Freshmen' which is an American word for first years. The belief of the cover is pretty self explanatory in the way that everything featured is to do with sports, and in particular basketball.   
       Institution- The main institutions are the college and the magazine itself. The conventions of the magazine aren't completely correct because the barcode would usually be at the opposite side to what it is on this magazine. However the fact that they have used three dominant colours on the cover shows that it is not too colourful that it is not tasteful but is not too bland and boring to deter customers. The headline begins with the words 'Lindy's Sports' of which they are both in a sans serif font, however the change of font becomes apparent in the word 'College' when the font is serif. Young people are more likely to be entices to a sans serif font because it's to the point and easy to read whereas serif fonts are generally quite traditional and are usually used in monthly issues such as 'The Rolling Stones'.
       Audience- It is clear that the audience for this magazine is mainly the male population as it is a sports magazine and while there is a large population of girls who also enjoy sport the larger percentage of boys would probably purchase this magazine than girls. Also a sans serif font to being the headline would attract more of a younger audience because it is straight to the point and stands out more, whereas the serif fonts are usually more traditional and used on monthly issues of magazines.
       Representation- The colours used are mainly blue, red, white and black which would appeal once again to the male population because they are relatively masculine colours. However some of the colours are neutral which opens up the target audience to both male and female. The main image slightly overlaps the masthead but once again the cell lines slightly overlap the main image. The background is white so makes all of the other features stand out more than what they would if the background was dark. One of the models is wearing blue which makes it completely stand out compared with the background however the other is wearing white but it still seems fairly visible around the edges which makes it stand out more than it should.

L.I.I.A.R Analysis College Magazines

L.I.I.A.R
     Language- The content of the magazine is Mike Posner and various stories which would entice readers to buy the magazine. The main image on the page is of Mike Posner himself and is a medium close-up. Mike is placed in the centre of the page and is stood in a relaxed position which gives the reader the idea that he's not completely serious. He is also looking directly at the camera and smiling which gives the reader the impression that they are involved in the magazine and adds a personal aspect. The purpose of the cover is to entice people to buy the magazine. This is done by showing some sell lines that people would want to read such as 'I slept with my professor' this alone would attract an audience of students because they are into such gossip. The main colour is blue which connotes a cool, calm attitude which may give readers the impression that its a calm, smooth genre. Another dominant colour is gold which represents upper class, this is risky because it could deter readers because they don't feel that they are upper class, however this is contrasting with the blue. The vocabulary is fairly simple and consists of names, and short, snappy sell lines to entice the reader.
     Ideology- Ideology is present in all media texts and it assesses beliefs, values and expectations of groups of people. The attitude of the magazine is a kind of cheeky attitude and I can tell this because of the facial expressions that Mike Posner is showing, he is expressing a cheeky smile and looks mischievous in a way. He is wearing all black which emphasises his chain that he is wearing around his neck. He looks like he keeps up to date with modern trends which would attract an audience of males who want to keep up to date with trends and females who think he looks attractive. The colours connote both calm and cool in the blue and upper class in the gold, which contrast well so the belief of the magazine would be really good quality that is made available to all the social classes even though gold is a dominant colour. 
     Institution- The institution includes the college and the magazine itself. The house style is blue and gold which would usually attract the male audience because these colours would usually be associated with the male population. Blue and gold are associated with masculinity and success which is a clever way of attracting people to buy the magazine because everybody no matter who they are would like to be successful. The magazine includes many teasers such as 'Should I Break Up... With My Professor' which is a high frequency story that people don't see everyday. This would therefore entice customers to buy the magazine in order to read the stories inside. 
     Audience- I think the magazine is targeted mainly at teenagers in general and mainly male teenagers because of the colours used on the front page, however I'm not completely sure that the sell lines would appeal to as many males as it would females. Mainly because women are usually more into the gossip of celebrities than men are, so this magazine would entice both genders in order to reach maximum profitability. The design is quite neat and the sell lines are evenly spaced out and even on each side of the page. 
    Representation- The colours once again are mainly masculine, however gold is fairly neutral so could appeal to both genders and therefore a larger audience. The fact that the model is making eye contact makes it almost desirable to any specific audience. The main image partially overlaps the masthead which makes it clear that the main image is an important aspect of the cover. However the cell lines partially overlap the main image which bring them forward from the rest of the magazine which draws attention to them as well. The background is a really dark blue which emphasised the cell lines and the masthead because the light blue and gold are a lot lighter than the background. However the main image is also dark so apart from the models skin tone the rest of the image is kept almost camouflaged in the background.

The Brief

Preliminary exercise: 

• using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally you must produce a mock-up of the layout of the contents page to demonstrate their grasp of DTP. 

Main Task: 

• the front page, contents and double page spread of a new music magazine. All images and text used must be original, produced by you - minimum of four images.