L.I.I.A.R
Language- The content of the magazine is Mike Posner and various stories which would entice readers to buy the magazine. The main image on the page is of Mike Posner himself and is a medium close-up. Mike is placed in the centre of the page and is stood in a relaxed position which gives the reader the idea that he's not completely serious. He is also looking directly at the camera and smiling which gives the reader the impression that they are involved in the magazine and adds a personal aspect. The purpose of the cover is to entice people to buy the magazine. This is done by showing some sell lines that people would want to read such as 'I slept with my professor' this alone would attract an audience of students because they are into such gossip. The main colour is blue which connotes a cool, calm attitude which may give readers the impression that its a calm, smooth genre. Another dominant colour is gold which represents upper class, this is risky because it could deter readers because they don't feel that they are upper class, however this is contrasting with the blue. The vocabulary is fairly simple and consists of names, and short, snappy sell lines to entice the reader.
Ideology- Ideology is present in all media texts and it assesses beliefs, values and expectations of groups of people. The attitude of the magazine is a kind of cheeky attitude and I can tell this because of the facial expressions that Mike Posner is showing, he is expressing a cheeky smile and looks mischievous in a way. He is wearing all black which emphasises his chain that he is wearing around his neck. He looks like he keeps up to date with modern trends which would attract an audience of males who want to keep up to date with trends and females who think he looks attractive. The colours connote both calm and cool in the blue and upper class in the gold, which contrast well so the belief of the magazine would be really good quality that is made available to all the social classes even though gold is a dominant colour.
Institution- The institution includes the college and the magazine itself. The house style is blue and gold which would usually attract the male audience because these colours would usually be associated with the male population. Blue and gold are associated with masculinity and success which is a clever way of attracting people to buy the magazine because everybody no matter who they are would like to be successful. The magazine includes many teasers such as 'Should I Break Up... With My Professor' which is a high frequency story that people don't see everyday. This would therefore entice customers to buy the magazine in order to read the stories inside.
Audience- I think the magazine is targeted mainly at teenagers in general and mainly male teenagers because of the colours used on the front page, however I'm not completely sure that the sell lines would appeal to as many males as it would females. Mainly because women are usually more into the gossip of celebrities than men are, so this magazine would entice both genders in order to reach maximum profitability. The design is quite neat and the sell lines are evenly spaced out and even on each side of the page.
Representation- The colours once again are mainly masculine, however gold is fairly neutral so could appeal to both genders and therefore a larger audience. The fact that the model is making eye contact makes it almost desirable to any specific audience. The main image partially overlaps the masthead which makes it clear that the main image is an important aspect of the cover. However the cell lines partially overlap the main image which bring them forward from the rest of the magazine which draws attention to them as well. The background is a really dark blue which emphasised the cell lines and the masthead because the light blue and gold are a lot lighter than the background. However the main image is also dark so apart from the models skin tone the rest of the image is kept almost camouflaged in the background.
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